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conflict that occurs between two different levels in a marketing channel is referred to as pepe unchain Bnb Eth XRP crypto futures coinbase futures binance futures

What is a channel conflict?

a channel conflict that occurs between different levels in a marketing channel, most typically between the manufacturer and wholesaler or between the manufacturer and retailer. a clash of goals and methods between distribution channel members.

What are the different types of channel conflict?

Another type of conflict seen in channel management is the Vertical channel conflict. Where the horizontal channel conflict exists between players within the same level of the distribution channel, the vertical channel conflict happens at different levels of the distribution channel.

What is the difference between vertical channel conflict and horizontal channel conflict?

Conflict occurring between intermediaries at different levels is known as vertical channel conflict. Example: between retailers and wholesaler. Horizontal Channel Conflict: This occurs between intermediaries at the same level. For example, between two retailers in the same channel.

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